the operating status of Beijing brand shoes

the operating status of Beijing brand shoes,the research 77 home brands, leisure brands for the 20 brands accounted for 35% of total employment brand for the 57 brands of 65%, which accounted for 6 percent of domestic leisure brand, professional brand accounts for 52%; foreign agent leisure brands accounted for 19% professional brand accounts for 23%. The full description of data at this stage is much higher than the sales of professional shoes casual shoes. However, access to capital through the life of the brand and product line growth rate of the survey, doing a more detailed market analysis showed that: both the high-end market or mid-market, casual shoes in the last 3-4 years the growth rate has exceeded the professional women's shoes, casual shoes, consumer demand for 10% -20% annual growth rate , especially high-end shoes market, the demand for casual shoes, much greater than occupational shoes.

This is a very worthwhile enterprise phenomenon of concern is the adjustment of product lines of the original enterprise basis.in the same category convergence of the product,materials Assimilation 10 shopping centers in the shoes of the tracking of all research, whether it is spring or summer, autumn and winter of the new product, similar to the product price In the selection of the same raw materials, such as: leather, outsole, with the material, the selection of accessories. Most of the domestic leather shoes of calf and sheep skin is used, but not all the first layer of skin, making some have chosen to tip style shoes of the consumers, will soon wear out the toe part of the leather, so that the brand loses credibility. on enterprises, the total is a matter not worth the candle.